One of the projects I’ve worked on that I am most proud of is the Plymouth Rock Studios corporate website. Plymouth Rock Studios is a $600 million film and television production complex slated to open in Plymouth, Massachusetts in 2012. I work there as Creative Director of Rock Media, the company’s media production and marketing division. One of the earliest projects I worked on when I started there in March 2008 was the branding of the studio. After management had approved a logo that made use of the four additive and subtractive primary colors, I developed a brand that aligned each of the four colors with four key aspects, or pillars, of the project’s mission: Blue for Innovation & Smart Technology, Red for Education, Yellow for Storytelling and Green for Sustainability & Responsibility. This was adopted by the company, first appearing in marketing packets I helped design that were sent to potential and existing investors, tenants, and strategic partners, as well as state and local government.
In the Fall of 2008, after receiving overwhelmingly positive feedback on the new brand, I was given the task of overhauling the company website to reflect the new direction. I managed the project, developed the new architecture, wrote all of the copy and worked closely with our very talented designer Jake Silva on the graphic design and Flash-based elements of the site. Everyone at the company was pleased with the results and the management of the company’s web presence was officially added to my job description. You can click on the image above to visit the site.
