In June 2008, Plymouth Rock Studios launched Hollywood East TV, a broadband video channel, social networking site, and official online community for people interested in the growth of the Massachusetts film and television industry.  I was the lead person in charge of developing and launching the site and have managed it since its inception. The site has grown to over 9,500 members (updated Jan. 2010) and is now home to “The Series: Plymouth Rock Studios,” our daily video series about the development of the studio, which recently celebrated its 200th episode.

The site has also featured “New Kids on the Rock” and “Neil Cicierega Presents,” two popular video series we created starring YouTube sensation Neil Cicierega (Potter Puppet Pals). The core team I have worked on this project with include fellow producer Josh Bethoney, web designers Jake Silva and Ken Monteiro, and various production staff and interns who have worked on content for the site or helped with viral marketing.

Several times over the last and year and half, we have tweaked the design of the site to reflect the changing of the seasons, which is a major difference between Hollywood “East” and Hollywood, California. Most recently, the site has been updated to celebrate Halloween and the release of “Zombies!” a new music video by the band The Longwalls that was produced by Rock Media. You can click on the image to visit the site.

UPDATE: As of May 2010, Hollywood East TV is no longer owned by Plymouth Rock Studios and may change drastically in terms of both design and content from the time when I managed it.

One of the projects I’ve worked on that I am most proud of is the Plymouth Rock Studios corporate website.  Plymouth Rock Studios is a $600 million film and television production complex slated to open in Plymouth, Massachusetts in 2012.  I work there as Creative Director of Rock Media, the company’s media production and marketing division.  One of the earliest projects I worked on when I started there in March 2008 was the branding of the studio.  After management had approved a logo that made use of the four additive and subtractive primary colors, I developed a brand that aligned each of the four colors with four key aspects, or pillars, of the project’s mission:  Blue for Innovation & Smart Technology, Red for Education, Yellow for Storytelling and Green for Sustainability & Responsibility.  This was adopted by the company, first appearing in marketing packets I helped design that were sent to potential and existing investors, tenants, and strategic partners, as well as state and local government.

In the Fall of 2008, after receiving overwhelmingly positive feedback on the new brand, I was given the task of overhauling the company website to reflect the new direction.  I managed the project, developed the new architecture, wrote all of the copy and worked closely with our very talented designer Jake Silva on the graphic design and Flash-based elements of the site.  Everyone at the company was pleased with the results and the management of the company’s web presence was officially added to my job description.  You can click on the image above to visit the site.